The style of web content writing has been changing each year. Earlier, a web page support 250 to 300 words content and the keyword density of 10% to 15%. But now this scenario has changed due to Google updates.
It was simple yet practical. Also, the content before was not focused on the quality or advantages as it was tagged at the bottom of the page where no one bothered to read.
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There’s a time when some things keep on changing and some stay as before. For example, just go to your favorite online retailers and scroll at the bottom of one category page. What will you see?
You will find a keyword-exclusive content of 200-400 words including a title with a keyword and a hyperlink also with a keyword. This format is becoming common around the web.
Standard Reminders for web content writing
Before we dig this topic a little deeper, it is important to concentrate on some important things while writing content:
- Write for human beings and not for search engines.
- Write content relevant to pages and the websites
- Over optimization can cancel all your hard work.
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Writing for SEO: What is Necessary and What Isn’t?
The main motive of writing content for SEO is to turn readers into customers. Here you can check some important points that are essential for writing SEO friendly content:
Keywords: Writing for SEO is not about stuffing the money keywords into the content. It’s about how accurately and how many times you are using the keyword in the content. The more effective approach to do is to add the keyword in the title, header and the body of the content.
Links: Links on the site must support the relevancy of the topic. Do not try to force them into the content. Don’t link to the unrelated pages just to boost up the rankings. You can only make use of the links which are vital for your business or blogs.
Titles/Headlines: All marketing messages which also include web page titles should be focused on the interests of the customers. Design your headings or a title that focuses on what visitors want rather than what you offer.
The main goal of a title is to
- Grab attention of the visitor
- Giving reader a Reason to read the body content